Model promotional lift, cannibalization, and halo effects before committing budget — so every promotion drives incremental demand and earns its investment.
Promotion Planning in ForecastWorx gives commercial and planning teams a shared workspace to design, simulate, and evaluate promotional events before inventory and budget are committed. The module quantifies expected lift, forward-buy and pantry-loading effects, cannibalization across related SKUs, and halo effects on adjacent categories — turning promotional planning from gut-feel to data-driven decision-making.
Promotion Planning is in active development, and our bots are out scouring the market for planning teams who want to help shape it. Be one of the first to get access and influence the roadmap.
"Agent Nova is currently convincing a VP of Planning that spreadsheets aren't a strategy."
Most promotions look successful on the surface — volume spikes, revenue jumps. But when you account for cannibalization, forward-buying, stockouts during the event, and margin erosion, many promotions destroy value instead of creating it. ForecastWorx makes the true impact visible before you commit.
WITHOUT FORECASTWORX
WITH FORECASTWORX
These capabilities are actively being built. Join the waitlist to help shape Promotion Planning and get early access.
Forecast promotional lift using historical event analytics and ML decomposition — so you know the expected volume impact before committing budget or inventory.
Quantify cannibalization across related SKUs and halo effects on adjacent categories so promotions drive incremental demand, not just shifted demand.
Manage promotional events in a shared calendar that connects marketing, planning, and operations — ensuring inventory is positioned before campaigns launch.
Compare ROI across promotion types — BOGO, percentage off, bundle, loyalty, and more — to invest in the mechanics that actually move the needle.
Feed post-promotion actuals back into AI models so future marketing-demand relationships improve over time — turning every event into a training signal.
Promotion Planning is currently in active development. Early-access preview will be available to existing ForecastWorx customers first. Contact us or join the waitlist to be among the first to try it.
Calendar tools manage dates and creative assets. ForecastWorx Promotion Planning quantifies the demand impact of each event — lift, cannibalization, halo, and forward-buy effects — and connects those signals to inventory, replenishment, and financial plans so operations can support what marketing promises.
Yes. Every ForecastWorx module works independently. You can start with Promotion Planning while using your existing tools for demand forecasting or financial planning, then expand when ready.
Absolutely. ForecastWorx models the demand impact of various mechanics — percentage off, BOGO, bundle offers, loyalty rewards, gift-with-purchase, and more — so you can compare expected ROI across formats before committing budget.
See how ForecastWorx connects promotional decisions to demand forecasts and inventory plans — so promotions drive real growth.
"The best way to predict the future is to create it — and AI is now the architect."— Peter Drucker (adapted)